Knowledge

February 2021: Digital marketing news and Google updates

4 MINUTE READ - 1 Mar 2021

Jonathan Birch
Jonathan Birch
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It takes just three minutes to get up to speed with the biggest digital marketing news and Google updates from February 2021. Read on to make sure you haven't missed anything important, and click through to our news articles for more information.

Google Search launches 'About this result' feature

In the US, Google has launched a search engine results page (SERP) feature that allows users to learn more about results before clicking through.

As part of this, it will provide a short description of the source from Wikipedia, meaning that publishers could benefit from ensuring they have a page with a high-quality description.

For more information about how this could impact your brand, read our full news article: Google Search launches 'About this result' feature.

Google Shopping will suspend ecommerce sites that show higher prices at checkout

From 6 April, Google Shopping will suspend merchants that display lower prices on their listings than what customers are presented with at checkout.

It's therefore more important than ever that advertisers ensure their pricing information is accurate and consistent.

To learn more, check out our post: Google Shopping will suspend ecommerce sites that show higher prices at checkout.

Responsive Search Ads now take default spot for Google Ads

Responsive Search Ads (RSAs) are now the default for Search campaigns in Google Ads. If you haven't already, this is the perfect time to start trialling RSAs and seeing how they could benefit your paid search campaign.

Read our full post about the update for more information and useful links: Responsive Search Ads now take default spot for Google Ads.

Google starts displaying ‘years in business’ in local listings

Google My Business (GMB) has launched a 'years in business' label for eligible Business Profiles, which appear in local listings on Search and Maps.

Well-established businesses that fill in their 'years in business' on GMB could therefore benefit from higher click-through and footfall.

For more details, check out our full news article: Google starts displaying ‘years in business’ in local listings.

Google My Business is rolling out desktop messaging

Soon, all GMB business users will be able to respond to customer messages via desktop. Previously, it was only possible to respond via the mobile app.

This change makes it far easier for businesses to deliver fast and effective customer service through the platform.

Read our news article for more details: Google My Business is rolling out desktop messaging.

You can now link Search Console domain properties to Google Analytics

Using the associations function on Google Search Console, it is now possible to link domain properties to Google Analytics.

Taking advantage of this development will give you more insight into site performance and help you to adjust your digital strategy to suit.

To learn more about this option and other associations, take three minutes to read our blog post: You can now link Search Console domain properties to Google Analytics.

You're now up to speed with the biggest Google updates and digital marketing news from February 2021. To keep up with developments as they happen, follow us on Twitter, LinkedIn, or Facebook, where you'll be the first to hear about our digital marketing news articles.

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