14 Feb 2024
- 06 Mar 2023
Glass Digital becomes a 2023 Google Premier Partner
We’re beyond thrilled to announce that our brilliant Paid Search team is now a 2023 Google Premier Partner! This means that our agency is now officially recognised as being in the top 3% of all companies in the Google Partners programme in the UK.
For those not in the know, the Google Partners scheme is designed to help Paid Search professionals stand out, maximise campaign success and drive client growth. Google’s standard Partner status is awarded on the basis of general account performance, optimisation score, ad spend and obtaining the relevant certifications. In order to be recognised as Google Partner, agencies and businesses need to demonstrate an ability to maximise campaign success for their clients, drive growth by maintaining clients’ campaigns, and demonstrate excellent Google Ads skills and expertise with certifications.
Premier Partners represent the crème de la crème of this group, are recognised among the top 3% of companies in the Google Partners programme (consisting of Members, Partners, and Premier Partners) in a given country.
While Google keeps the exact criteria for Premier Partner status under wraps, it is known to include factors such as:
- Client growth
- Client retention
- Product diversification
- Annual ad spend
Here at Glass Digital, we’ve been an official Google Partner for a few years now. But gaining Premier status means we’ve now taken our services and knowledge to the next level.
Jessica Freer, our Head of Paid Search, said: “Attaining Premier Partner status means we’re officially in the top 3% of all PPC agencies across the UK. We’re now going to sit alongside the big guns in the Google Partners directory.
“As you can probably imagine, I’m absolutely over the moon about this! It really validates the hard work, knowledge, and innovative thinking of our small but mighty team.”
What are the benefits of becoming a Premier Partner?
Alongside being recognised as one of the UK’s best PPC agencies, becoming a Premier Partner brings a whole host of additional benefits — both for our team, and our clients.
- Our team will have access to the latest product betas. This means our campaigns will be at the forefront of any Google developments, and we’ll have exclusive access to new tools and tactics before non-Premier agencies.
- Direct support: We’ll have dedicated account support from the experts.
- Exclusive training opportunities: Our team will have the opportunity to benefit from executive experiences for access and support.
- Awards recognition: We’ll be eligible to enter our campaigns for Premier Partner awards.
Congratulations and well done to everyone on the Paid Search team. We’re so excited to see how Premier Partner status will help grow our PPC campaigns this year!
Want to work with one of the best PPC teams in the country? Our award-winning, Google Premier Partner-recognised PPC management service can grow your business and deliver a transformative return on your investment. Contact us for a free consultation today.
