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Glass Digital wins international affiliate marketing contract with Dormeo

2 min read
6 Jun 2022

Glass Digital are pleased to announce that we are now working with Dormeo on an international basis, delivering affiliate marketing campaigns for the brand’s EMEA and AU markets.

In addition to their UK campaign, we will also manage Dormeo’s Irish, Dutch, Spanish, and Australian affiliate marketing. Within these campaigns, we will focus on further raising brand awareness in the new territories and engaging with their core audience, while also appealing to new demographics.

Dormeo has been making top quality Italian-designed, European-made memory foam mattresses since 2002, becoming one of Europe's most trusted bedding brands in the process. In the past we have successfully completed a complicated migration for Dormeo without any revenue loss, delivering 2,736% return on investment from January to August 2019.

This migration was achieved while reducing the number of voucher codes on the campaign by more than half, in order to move away from discount sites, start pushing product quality, and achieve a higher return on investment.

We have also achieved fantastic results in SEO for Dormeo previously: their most crucial keyword, ‘memory foam mattresses’, has established and maintained strong rankings under our care.

Nic Cordingly, Digital Manager at Dormeo, says, “Choosing Glass Digital to manage our ever-expanding affiliate drive internationally was a no brainer for us at Dormeo. We have worked with Virginia and the team for a few years now and they have been fantastic at delivering excellent results and growth in the UK. We are excited to see where these new territories take us and we can rest assured, knowing they are in safe hands with Virginia, Adam and Karina.”

We have retained Dormeo as a client since April 2017, not only because we’ve delivered results, but also because of our open and honest way of working. Our transparency principle means that each of our clients receive multiple updates, insights, and points of contact to keep them informed of what’s going on with their campaign.

With the UK campaign going from strength to strength, we were really pleased to be chosen as the agency for Dormeo’s international drive.

Interested in our affiliate marketing services? Get in touch for a free, no-obligation affiliate consultation today.

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