Google My Business has launched a new 'years in business' label for eligible Business Profiles. This allows searchers to see how long certain companies have been operating via local listings on Google Search and Google Maps.
This could help well-established businesses to build trust with searchers, increasing their chances of securing those all-important clicks and visits.
Google My Business introduced the 'opening date' feature in 2018 so that it could let searchers know when new local businesses or business locations would be opening.
Search Engine Roundtable spotted the feature seemingly being tested to provide 'years in business' information in September 2020 and reported that the label was being rolled out in November. But Google has only confirmed the launch this week.
Why should you care?
People tend to feel more confident spending their money with well-established businesses. After all, if your company has stood the test of time, it must be doing something right.
So, if you've been around for a while, it's well worth communicating this information to potential customers — especially those discovering you via search, who may not have heard of you before.
The 'Years in business' label is one way to do so and could give your local listings a competitive edge.